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Category Marketing & PR

      Sub Category Marketing & PR
 

  Details

Brand New Position for an individual who is passionate about all things digital in order to grow this organisation's member base. 

Part-Time, 12 Month Contract.

Salary: €40,000 Pro Rata.

General description of typical digital marketing activities:

  • Increase membership using initiatives, such as online social media advertising, converting lapsed members to live members.
  • Using social media and the organisation’s web-site to grow membership and online sales.
  • Identifying opportunities to improve social media and web presence to grow membership and online sales.
  • Using the mass-mailing application, for successful membership campaigns.
  • Being able to interrogate the organisation’s online membership database via Wordpress, and Great Plains, as necessary, to target membership growth.
  • Carry out online surveys of past and current members as needed, to reduce non-renewals of members and grow membership numbers.
  • Put in place recommended best practice steps to enhance web-site visitor, membership and online shopping experiences. 
  • Produce regular reports tracking membership and online shopping.
  • Organise volunteer membership service teams twice monthly.
  • Deliver ways to further improve web-site visitor, membership and online shopping experiences.


Desirable qualities

  • Proven experience as Digital Marketing Executive or similar role.
  • Excellent understanding of digital marketing concepts and best practices.
  • Experience with B2C social media and email campaigns. 
  • Good knowledge of Google Analytics.
  • Skills and experience in writing creative content 
  • Analytical mindset and critical thinking.
  • Excellent communication and interpersonal skills.
  • BSc/BA in marketing or relevant field.
  • Self starter who is able to work smartly with minimal supervision.
  • Good team worker who can communicate well, including reporting.
  • Can identify and follow up on opportunities to grow membership and online sales.
  • Good working knowledge of Microsoft Office.
  • Experience of mass-mailing applications such as YMPL, MailChimp
  • Ideally a strong working knowledge of being able to interrogate membership and retail sales databases, e.g., WordPress, Microsoft Great Plains.
Location Wicklow
  Salary
  Contact Alex Connaughton
01 274 4458
Alex@jacksonstone.net
more information...
 
   

 
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